Internet audiences will not be awed by doing the “same old thing”. One of the best ways to catch your audience attention is by doing things a little differently. Don’t just read a script or press release, but express your voice and personality with a unique podcast.
Creating a podcast will help you stand out from the crowd to spread your brand-specific message. Try breaking up the same old routine with these great suggestions from Quora users:
- Show your personality. Be yourself whether that self is loud and crazy or quiet and informed, there is no one quite like you.
- Team up. If everyone else in the industry is doing solo podcasts, add some extra people and do a group show. (This is a great way to collaborate with peers and make connections too. Join other solopreneurs and entrepreneurs to share knowledge and experience.)
- Ask for help. Solicit answers and advice from your audience.
- Live or Recorded. Change your format to add audience participation or sound effects.
Podcasts are a great way to increase visibility, improve brand recognition, and establish yourself as an industry expert. An additional benefits of podcasts includes using iTunes as promotion – for free as New & Trustworthy.