Maximize Profits: Monetize Audience Questions with AI Strategies

Paula: [00:00:00] Hello everyone and welcome to another episode of Chatting with the Experts TV show with me, Paula Okonneh, as your host. Every week I bring to you women who are so outstanding in what they do and their mission and my mission is to inspire, empower, and educate women globally. Today’s no exception and today the topic is How To Monetize Your Ideal Audience’s Questions Using AI. With me to do that would be Angela Heath, and I’ll tell you a little bit about her. She’s the creator of AI Biz Generators, and she’ll be teaching us how to create a lead magnet that boosts your email list, and also she’ll teach us tips for writing and selling an ebook using AI. I’ll tell you something about her.
She, for over 25 years, Angela has [00:01:00] traveled the country as an expert speaker, trainer, and consultant. Her clients include small business owners who want to gain visibility for their expertise through simple AI and creating their own books. And with that, I welcome Angela to Chatting with the Experts. Hi, Angela.
Angela: Hello. Hello, podcast, Paula. How are you?
Paula: I am good. I’m good. And I’m even better now that you’re here joining us to teach us about these, you know, some of these tips that we can use as a small business owner, because we hear so much about AI. It’s a bit scary sometimes, but you always make it seem so easy. And that’s why I asked you to come on again. So thanks for saying yes.
Angela: You are quite welcome.
Paula: All right, so one of the things we wanna talk about is how to create a lead magnet in order to grow our email list. As small [00:02:00] business owners, that is one of the things that we try to do, grow our email list. So Angela, tell us a bit about that, please.
Angela: All right, so we have two options. We probably have more than that, but just think about it. If we want to attract our audience, we definitely have to figure out what they want. Because we can think we know what they want, but when it’s time for them to download, buy, leave an email address, we might be wrong. So there’s a lot of things. Slow ways we can do surveys, we can do customer questionnaires, we can, you know, go on listening posts over at Facebook and LinkedIn, see what people are talking about. And that’s all good. And we should be doing that. We should be actively engaged with our audiences. But now Paula, we have AI. So let’s take advantage of tools that are already available [00:03:00] so that we can make sure we are giving the people what they want. They got questions. If we’re experts, we have answers.
Paula: I agree. So what are the answers? Because as I said, we hear so much about AI, everything these days, AI. And when I speak to you, I just see someone who’s having fun not just in discovering things, but also in sharing what you have learned and helping your customers. So tell us about this.
Angela: All right. So I do. I have fun with it because listen, I always say you can either join the party or you can get out of the room. But either way, AI is not going anywhere. It’s a tool. Let’s use it for good, especially it’s really small solo operations. Let’s get [00:04:00] some of that power to do things we’ve never been able to do before. That is what I always say. So let’s go over to. AI. And we are going to look at Answer The Public. That’s the name of the tool. Oh, I love Answer The Public. This is based on real up to date searches. So it’s current, it’s accurate, and it’s based on Google. When we put our keyword here, we put our keyword here, whatever it is we want to know about.
And we can do a search. Now we can get three free searches. I think it’s a month. I’m not sure, but you get three free searches, I think a month. And then you have to pay. So of course I always use the free tools [00:05:00] unless I have to go up. I’ve done a couple searches already because I wanted to save us some time. So one of the searches, you just put your keyword here. That’s all you have to do. And you tell it, you know, what country, what language, that’s it. And then you simply search.
Paula: So, okay, so I’m going to stop you there just for a second. So you said we can tell it what country. So this is global. This is not just United States only. We can put any country.
Angela: Yeah, you see all of those countries that are available. Okay. And you can find out what people in different countries are looking for. And it will be different.
Paula: Mmm-hmm.
Angela: Now, can I get back to the U. S.?
Paula: Oh, yes, please do.
Angela: It’s not moving up. Let’s get, we don’t want Iceland.
Paula: I think there’s a search bell there. So it’s a search function. Yeah. Put in [00:06:00] the U. S. there.
Angela: It is not the search function. It is, see right here, where you’re supposed to be able to scroll up. It’s not moving.
Paula: That’s what I love about technology.
Angela: Hahaha, I will try.
Paula: Okay, yeah, that’s what I meant.
Angela: That’s what you were talking about.
Paula: Yeah, that’s what I was talking about.
Angela: Okay, I thought you meant over here. Okay, US language search. So since we don’t have a lot of time, Paula, I did a quick search. It will only take like maybe a minute or so depending on how many searches came up. Yeah. So I did one today and it is AI for business. I was so surprised there’s only 207 results. The search volume is pretty low. 6,600. It tells you that. If, I mean, it’s supposed to be good, but that’s pretty low [00:07:00] because most of the time, yeah, when I’m searching, I’m getting up there to really high numbers and look how expensive, if you were going to use this keyword, AI for business, that would be pretty expensive to search.
Now, I’ve been told by the marketing people, you can’t say that Angela, because it depends on what people are selling. And if they are going to make a profit, they can spend 1, 000 to get a customer. It would be worth it. You’d have to run the numbers. Anyway, it gives you like the who, when, where, why, what of all of these searches. And it’ll put it in different sort of ways for you to analyze it. So you’ll get the wheel, oh, here’s the wheel. And it’s kind of cool to look at. Let’s see if we can make it a little bit smaller so you can see it.
Paula: Oh, some of us can’t see it.
Angela: Yeah, I mean, I hear all of the [00:08:00] questions around how, you know, there’s 20 questions there. This is how much it’s going to cost you. And so you can say, Hey, I’m going to do a booklet with the top five questions on how to use AI for business, because this is what they are asking for. And you just take each one of the questions. And you can make a blog post or whatever you want out of that.
Paula: Okay, so…
Angela: Go ahead.
Paula: Just click on like that one you highlighted one a minute, not a minute, a second ago. If you scroll down a bit, we may be able to see that.
Angela: Well, let’s go over to the list.
Paula: Okay,
Angela: That’s just the visualization of it. You don’t have to use that.
Paula: Okay.
Angela: So when you go over to the list, you can see it a little bit better.
Paula: Right.
Angela: Yeah. So you can see all of the keywords. You can see the volume and the cost per click. [00:09:00] And when you pay for it, you can even get more information. But let’s just say we decided this is actually a good one for a demo because there is not as much in terms of search volume for this keyword. I could take all of these. All of these, and turn it into a book. I could say here’s the top questions all small business builders are asking about AI. When you do this, the people will come to your lead magnet, to your book, to your offer because you are giving the people what they want. When you promote your tools, you will say, Hey, I’m answering this question and that question is and you know [00:10:00] that your people have these questions. Because they’re over on Google asking for answers.
This is a powerful tool. A lot of marketing folks already knew about it. I’ve known about it for a little while and I just love, I’m always amazed. Sometimes I think a keyword will do good in terms of what people are talking about. And I go over like this one. I thought AI for business. Might be a good keyword, but it was not. So you can download your results, do your three searches and compare, and then you can determine what keywords you want to use.
Paula: Okay. I’ll stop you there again. Okay, so we saw that there wasn’t much a search volume for the keyword AI for business, but when we went to the list, can you go back to the list? Just briefly but okay, right. We see. Okay, I [00:11:00] guess the different versions of that same question, like what can I do for business that’s the one that has 90.
Angela: Mm hmm.
Paula: AI for business. 2024. It says, what does that mean? Number stroke two. Does that mean?
Angela: It’s trying to help us. It’s trying to help us because we didn’t come up with the most fascinating keyword. So it’s saying, look, here’s some other “why questions” that people are asking. Here’s some other how questions that are sort of related. To the keyword that you put in, it’s trying to help us find the right keywords. Cause for real, the goal of this tool is to get you to advertise on Google. So they are helping us find the right keywords that we can use.
Now, let me show you real quickly. What else you can do with this? It’s really good for [00:12:00] research, for understanding your audience, for coming up with topics and things like that. So we go over to grandpa chat GPT. That is grandpa. And then we can take our data from answer to public and we can upload it to chat GPT.
Paula: So you downloaded the answer at the csv file and now you’re uploading it to chat gpt, correct?
Angela: I am uploading that file to chat gpt and i’m gonna say train. It already knows that but i still say it just in case train… and look at that on this data and tell me the five most requested topics. [00:13:00] Now I’m narrowing it down for this one. You know, we picked a keyword that didn’t have as much, but there are some keywords. If I would have did freelancing, you would have seen, it would have had like, you know, tens of thousands of searches. So it’s kind of good that we have something that is not okay. It says, look like your file structure isn’t expected. I know it can do it because I’ve done it before. Oh, it’s just saying that it takes a little time because of the way I put it in.
Paula: Okay. Anyway, you have GPT. Oh, is that one of the updated versions?
Angela: Yeah, I have the paid version. Okay. I have the paid version.
Paula: So that does a lot more than a free one.
Angela: Well, you know, it really does depend on what you use ChatGPT for. If you don’t use it a lot, stay with free [00:14:00] because you can really do a lot with free.
Paula: Yes.
Angela: So it is like taking a long time. I didn’t know it was going to analyze everything. I don’t need a visual. I just need the content, but it’s still analyzing. So what is going to give us when it finally analyzes it is the five topics that, okay, I guess we just learned a lesson there that it doesn’t always work, but it should give us the five topics. It’s the file structure. They didn’t like the file structure.
Paula: That’s what I was thinking. Maybe it was a bit too big and it’s asking if you can clean the data. Oh my gosh. We’re talking about AI as though it’s a person. That still gets to me.
Angela: And the problem with that is if you have a big data sheet You’re not going to want to [00:15:00] do all of that. This is really interesting. AI is unpredictable because I’ve done this numerous times. So I know that it will work. So I’m not really understanding what the problem with it is. Anywho, let’s do something different.
Paula: Right.
Angela: If one thing doesn’t work, we just go on to the next thing. That’s what I’ve learned. That’s what I really learned about AI. A lot of this stuff is trial and error. You know, we think sometimes that we’ve got our prompts down, our prompts are working, they might make a change with, you know, chat GPT, and then all of a sudden your prompt won’t produce what you expected it to do. So let’s go to a fresh chat.
Paula: Okay.
Angela: And we were talking about AI for business. So I am going to ask chat GPT. [00:16:00] I’m going to say, based on research, what are the top questions?
Paula: I’m taking this information and this, as you mentioned, would be one of the ways to write an ebook that you can sell.
Angela: Right. Okay. So we want to be able to give the people what they want.
Paula: Right.
Angela: So this is like really important for us to know. We get the questions that the people want and we turn it into something. So if these are the top questions that people are asking small businesses, remember that’s our audience, then we would take each one of these and we can create whatever we want from it. I can just tell it take number one and [00:17:00] produce a blog post for, and then you want to put your customer avatar in. Let me, I’ve got a couple customer avatars ready for this exercise, so let me put a customer avatar in. So this is a person who is a, she runs a business that is a small business. She’s a creative director, and I want to write blog posts for specifically creative directors, so I’m going to put the information about that avatar in there.
Paula: Okay.
Angela: Now you see it is talking specifically to small business owners who are creative directors. You see how niche down [00:18:00] that is. So if you know that of all the small businesses, you go back and you can have chat GPT, analyze any logs that you have of customers. And you find out that creative directors are coming over to use your services more often. Whatever little niche it is, then you can get more specific. So I could write one for creative directors. I can change it up. If I’ve got another niche, I can say write the same topic for… and this time I’m going to say plumbers.
Paula: So what you did initially, you had already created an avatar. You gave her a name, Emily Johnson, and you just now took that information and dropped it into the the search.
Angela: Right. So you always want it have an avatar. [00:19:00] Somebody it’s going to write to. So you can change it. You see, I change it to plumbers. It’s the same exact topic, but for plumbers is pulling up different information. Like we didn’t have the automated billing and invoicing when we’re talking to a creative director.
Paula: Okay.
Angela: So it’s going to get our niche information, right.? That we can use now. Just imagine if you want to do a book and say now let’s say create, we don’t have a lot of time. So let’s do a really short one. Let’s say create eight chapters. For a book targeting small podcasters who are having difficulty attracting listeners. You always want to give a pain point. So when I do the customer [00:20:00] avatar, it’s going to have their major pain points. What are their pain points? What are the problems they’re trying to solve? What are the aspirations that they have? Because we want to write directly to this. So just to give you a quick one, we would say, give us eight chapters.
Now here’s the name of our book, and here are all of our eight chapters. And then of course, We would change all of this. One of the things we would do is give it a tone, right? I like my own tone. You heard people say chat GPT has no soul. It all sounds alike, blah, blah, blah. Well, yeah, if you don’t put a tone in there, then it will sound like, all the same, but we know we always put a tone in there. So I would say, okay, let’s regenerate [00:21:00] using my tone. You should…
Paula: You’d have created your tone. I mean,
Angela: You should create your tone. Very easy to do. All you have to do is feed the monster some samples of your writing. If you don’t want to do that, you can do a tool called Voice In where you would then, Voice In is up here, you can speak it. You don’t even have to type it. You don’t have to upload it. You put your tone in there. And then you’re going to say, Hey, we want you to regenerate using this tone and this real quickly just look at the first chapter and see how it is going to sound different as it’s generating the next few chapters. So…
Paula: My word.
Angela: And look at this without the tone.
Paula: Amazing. You know, this is a short and quick [00:22:00] episode just to, you know, show my viewers and listeners how you can monetize your ideal audience’s questions using AI. And, you know, you’ve done a great job in demonstrating how to do just that. You know, writing a, well, first of all, creating the lead magnet and now using AI to generate an ebook. We are not going to keep you much longer because you told me this had to be short and sweet and you’ve done that
Angela: I can’t leave Paula. I have one more thing I must show you and it is short.
Paula: All right.
Angela: So we’ve talked about the lead magnets you know the blog post you can do an article, you’re going to do your tone you’re going to make sure you’re writing directly to your audience. You’re going over to answer the public. You’re answering the questions that they all want to know. Now here is the goal. I have a prompt that [00:23:00] basically is saying. I want to make six figures by leveraging my book. You might remember when chat GPT became very popular. There was this young guy who told chat GPT, I want to make a hundred thousand dollars. And he said, Hey, I’ve got X number of thousands, show me how I’ve only got X number thousands of dollars to invest, and he hit his goal. So I want to achieve a six figure vision by leveraging my book, and I’m putting the name of your book in here. You put the name of your book, your target audience, since we don’t have much time, let me just say subject matter experts.
Paula: You’ve drawn me in and I’m leaping forward.
Angela: Who want to learn podcasting and you are [00:24:00] offering let’s see, a six week course, six week live course, and coaching. That’s all you can think of to offer.
Paula: Okay.
Angela: So I’m telling it, we want this person to make six figures. So break it down. Give us a structured plan based on real market rates for how we’re going to get to six figures. This is the goal. This is the beauty of AI. Look at this plan. It’s going to tell you, your book, 1999, you’re going to sell 3000 copies. That’s going to give you $59, 000, right?
Paula: Five figures.
Angela: That’s too high because if you’re selling it on Amazon, you’re not going to get 100 percent of the royalties. But if you’re selling it on your own, but 3000 copies in a year is really [00:25:00] pretty good. You’ve got to figure out bulk purchases, some licensing deals or whatever. So here’s your course. Your course, the basic tier, the 497. This is real data. 997. You only need 100 basic and 50 and you’re gonna make $99,000.
You’re already there, but no, you’re going to add your coaching packages. 2, 000. That’s pretty good for eight, one hour sessions. That’s 40 grand. Your group coaching 36 grand, your online community, you know, these, you have to grow. You have to take a lot of time to grow online communities, but it can be done. Speaking. You should be speaking. Look at all of these upsells that is telling you. In one year, you can make $347, 820 and here’s your structure plan. [00:26:00] It tells you everything you’re supposed to do every month. This is the goal.
Paula: This is the icing on the cake, folks. Look at that. Angela, you have exceeded my expectation. Well, I shouldn’t say that because you always do. Woo. I know we are short on time. So tell us what’s the next step? I mean, how can people get in touch with you if they want to learn so much more than what you showed us?
Angela: So I’ve got two opportunities. I’m only going to talk about one. I do a class every month. The next class is starting September 3rd. It is Write Your Way to Revenue. How subject matter experts, professionals, can create a book that then I just showed you. 300, $400, 000 that we’re going to pull out of a book. So what, if you don’t meet all of those projections, you should still be [00:27:00] able to get to six figures if you follow a detailed plan. So those are the kinds of things we do. We not only help you figure out how to write the book that your audience really wants, and then attract. And you can write them off the pages of the book into your sales funnel, which is set up based on research from AI. If you can’t write, don’t want to write, no problem. We’ll use your tone, your brand brilliance, your stories, we’ll embed it all, and you will have a tool that will serve you well for a year. So it’s coming up in September, but I do it every month until the end of this year. It’s called Write Your Way to Revenue.
Paula: Write Your Way to Revenue. I mean, they want to get in touch with you on Facebook, IG, LinkedIn, just yeah.
Angela: The best place to find me is LinkedIn. I am the Real-Angela-Heath. I got dashes in between each word, [00:28:00] but the Real-Angela-Heath over on LinkedIn is probably the easiest way to find me.
Paula: Thank you so much. And folks, as I promised, you were inspired, educated, oh yes, and empowered by what you learned today. And if you’d like to be a guest on my show, Chatting with the Experts TV show, reach out to me on my website, which is chattingwiththeexperts. com. I’m also on LinkedIn. I love LinkedIn. Just search for Paula Okonneh. You’ll find me there. I’m also on instagram. My handle there is at chat_experts_ podcast. I get it wrong all the time and it’s my show. And I’m on Facebook as Paula Okonneh. Thank you so much, Angela. I knew that you would teach us because I have definitely learned a lot today. Thanks again for being a guest.
Angela: You’re quite welcome. Thank you for having me.
Paula: Absolutely.