My guest, Caitlin Sellers is a Charlotte born Digital Marketing Therapist who helps local professional businesses and national eCommerce firms achieve phenomenal results online. She converts their websites from online brochures to dynamic money making, business development machines. Today she talks about Inbound Marketing and why small businesses need it. She is also the Co-creator of ATOMonline.training and the Levo Charlotte Founder.
What is Inbound Marketing?
Inbound marketing is similar to content marketing . Hubspot coined the term off their inbound method methodology. Inbound marketing methodology is made up of four phases: Attract, Convert, Close, Delight.
The method for inbound marketing is SEO, social media, blogging, content marketing, landing pages, emails, managing your CRM, and databases.
Outbound marketing can be split into two parts –
1.Traditional marketing – this would be billboards , flyers, radio ads etc.
2.Paid marketing – this would be speaking engagements etc.
Inbound marketing means you’re bringing people to you while
Outbound marketing means you’re going and finding your customers.
Would you be able to do both offline marketing and online marketing?
Absolutely, a blend is the best. It also depends on your business model.
Inbound marketing takes time you must have a plan in place – then work the plan and wait to see the results in time.
Note that inbound marketing is not for everyone for example, restaurants may need local SEO events or community involvement.
Outbound is quicker – you turn on an ad, pay for it and instantly get results but it’s not easy to convert visitors and you cannot measure the visitors’ experience.
What questions should you ask yourself when a visitor comes to your site?
a. Who are you helping ?
b. Where are they in the buyers journey?
How can an Inbound Marketer help with this?
Inbound Marketers help by creating content specifically designed to appeal to your dream customers
so that you can attract qualified prospects to your business.
What can small business owners do to set themselves up for inbound marketing?
a. Do the activities they are great at and delegate the ones they are not.
b. Also have Strategies + Processes in place.
Why do you need it as a business owner?
a. For personal branding, traffic, engagement, + monitoring.
b. It’s an integral part of your buyer’s journey – publishing the right content at the right time, to the right people, makes your marketing become relevant & helpful to your customers .
So how do you get started?
a. Request a Consultation with an Inbound Marketing Expert ( See Caitlin’s free offer below )
b. Do a Self- Assessment on your business.